Asit Kumarr Modi


Managing Director

Asit Kumarr Modi is the Founder & Managing Director of Neela Film Productions Private Limited; a renowned creative production house based in Mumbai, India.

His journey started twenty five years ago and it has all been about creating clean, family television shows that not only entertain but also educate. He was the first person to realize the potential of TV in entertaining with social messaging, spreading the message of positivity, communal harmony and national integration. In an era of daily-soaps ruling the TV industry, Mr Modi created a new genre of happiness & humour through innovative, family oriented stories, along with socially relevant moral messages.

Making a strong start with hit shows like Hum Sab Ek Hain (promoted national integration), Krishnaben Khakhrawala (promoted women empowerment) and Yeh Duniya Hai Rangeen (promoted communal harmony) on Sony TV, Saarthi (contemporary show based on the values promoted by the great Hindu epic, Mahabharata) and Pyaar Mein Twist on Star Plus, Hamaari Saas Leela on Colors, Meri Biwi Wonderful (adaptation of the internationally popular comedy serial 'Bewitched'), Sab Khelo Sab Jeetto (family game show) and Wah Wah Kya Baat Hai (humorous poetry show) on SAB TV, the company has risen to unprecedented heights.

He is also the creator of the world’s longest running daily family comedy show Taarak Mehta Ka Ooltah Chashmah which has successfully entered its 12 th year & has completed over 2900+ episodes.

Through his shows, he has promoted various Government initiatives and schemes like ‘Pradhan Mantri Jan-Aushadhi Yojana’, ‘Armed Forces Flag Day Fund’, ‘Jal Shakti Abhiyan’, ‘Pradhan Mantri Jan Arogya Yojana’, ‘International Yoga Day’ etc. He has promoted Indian tourism by depicting the heritage of our beautiful country, like ‘The Statue of Unity’ of Sardar Vallabhbhai Patel, White Rann (Kutch), The Kite Festival (Ahmedabad) etc.

With Mr. Modi’s vision and understanding of socio cultural insights of India, Neela Film Productions Private Limited is all set to create exciting content and grow beyond Taarak Mehta Ka Ooltah Chashmah and is now fully focused on venturing into OTT content and feature films.